Articles
Brush up or learn something new about branding and marketing with the articles on this page.
Remember, articles are updated regularly, so check back often.
An Introduction to Branding - Part 1 Get up to speed with Part One of our essential introduction to branding
An Introduction to Branding - Part 2 Learn about identity and brand building with Part Two of our essential introduction to branding
Top Tips : Brand Management Top five tips on how to market and manage brands effectively
Brand new logo An overview of the logo- the most important entry point to the brand
Who Owns Your Brand? How to ensure your brand is always in the hands of its rightful owner - You
Brand Protection and Intellectual Property Rights Learn about brand protection and the legal options open to you through Intellectual Property Rights
Case Study: Tech Brand Tie-Ups A case study of the Google/Dell and Yahoo/Ebay tie-ups investigating the risks and returns for the brands involved
Brand Nation With the World Cup upon us, learn about how brands have associated themselves with nations
Brand Extensions How to extend your brand without spreading it too thin
Be Clear, Not Loud Clarity in messaging means Good Publicity for your brand
Corporate Social Responsibility A good CSR policy can well-enhance your brand
In brand we trust Establishing trust in actions can mean the prosperity or decline of your brand
Our belief in brands The importance of the faith we hold in brands
Illusion of choice: multi-brands The collective effect of multiple brands on consumer choice
